Education: Even better when it’s FREE!

I love to learn … I could be a perpetual student if I found someone willing to finance my never-ending education.

But I’ve discovered something just as appealing … free Webinars!

Granted, nearly every Webinar is associated with a “call to action” … translation, a buying opportunity. But that’s okay. If you’re browsing through Web sites of interest to you and up pops a notification of an upcoming free Webinar that’s right up your alley, why not?

Yes, you’ll get added to their e-mail list. So what? What’s the worst that can happen? They’ll send you more free information that’s right up your alley. Or perhaps they’ll ask you to invest in purchasing a deluxe version of offerings that are right up your alley. It’s okay to say no. It’s also a great way to see other entrepreneurs’ marketing plans in action.

I like going to school on someone else’s dime. Every Webinar, every e-mail campaign, every press release, every blog is an opportunity to judge what works and what doesn’t.

Are you taking advantage of this for your business?

Donna Parrey
Editor-in-Chief